Market entry is one of the most common consulting case types—and for good reason. Companies constantly wrestle with the question: “Should we enter this new market?” For interviewers, it’s the perfect way to see whether you can weigh opportunity against risk, think strategically, and land on a practical recommendation. Unlike profitability cases, there’s no single
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Profitability is the most common type of consulting case interview—and also the one where most candidates slip up. Why? Because they focus too much on memorized frameworks and forget to apply business judgment. A profitability case isn’t just about plugging numbers into a structure. It’s about thinking like a business leader, diagnosing why performance changed,
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